During our toolbox session number 3, we looked at fashion on social media.
Fashion social media is a big topic, nowadays you can find anything on social media. Social media platforms help us to get potential customers but it also how to grow your brand. Social social media like Instagram for example is a great way to create our own magazines. Nowadays you can analyze people just by having their Instagram for example. Social media helps us post our daily life and show it to the world. Instagram has become a great way to connect with your audience, meet new people, grow your brand, starting your own business. Instagram is like a virtual catwalk. It’s important nowadays do you have a great Instagram it’s like an ID a passport, and much more.
During toolbox 3 We analyze how Fashion brands use social media to connect with their audience, with different tools that platform like Instagram use by working with influencers, create a nice feed with different colors theme, collaborate with similar brands, etc.
To be able to understand this process we had a task which aim to create fashion images and one movie image that would be great content for social media. We worked in groups of 3 to 4.
I was working with Jason and Aubrey. My inspiration during the task was the runway show of Rihanna. Savage by Fenty. Rihanna had really great content doing that show that I watched on prime video which is a platform that allows you to watch TV shows, Movie and more. Savage by Fenty he is a lingerie brand that aims for unity, equality, between human. I truly support this movement and I wanted to create some content that was similar to what Rihanna has done.
My inspiration was a great example of a collaboration between a brand and social media platform. I took a video that would have been a great example of what Rihanna would’ve done for her movie runway show. Unfortunately, my content was apparently not appropriate for the class due to some lingerie pictures.
During this experience, a task I’ve learned how to analyze how photography works and how social media impacts and satisfies our audience. I have also learned how to edit photography and create a video from pictures. I really enjoyed that process and the whole idea of the task. I had the chance to express myself my feelings and my fashion taste as well as my creativity. It was great to work in groups and my group is exactly the type of fashion taste that I enjoy but it was also innovative due to my partner’s fashion inspiration.
Since we wear from different countries it was very international and I had the chance to learn about different and new innovating ideas from them.
LINA MOUNDY-HOLLEY