During our toolbox session 7, we looked into what fashion product we wanted to create. Here is when we started doing the very first doodles and sketches of our product. This product has to link to all our prior researches such as the museum visit, Shoreditch, and the customer we choose to do the customer profile on.
During this class, I have explored a different idea for my target customer. Starting from a full jean outfit including jacket and pants, customized with ideas and values he stands by. The way of customizing the outfit would have been inspired by Shoreditch mainly. I choose not to work with this first idea, I feel like it’s not that innovative. It’s been created and paint plus garment already has been a trend in fashion. I choose to look into work uniforms mainly inspired by the science museum visit. A one-piece outfit, including top-end bottom but I didn’t really appreciate the outcome of my drawing.
Drawing is one of my weaknesses. I have the ideas but putting them down on paper is the hard part for me. I then choose to design a suit dress inspired, with a circular shape around the hips. This innovative idea is inspired by the museum due to the fashion style they use to have during the light movement, after the French revolution, later on, the years when trains and cars started to be created. The idea of creating a suit but as a dress, with all the shapes of a suit including the lining is a real movement. It shows the power of women. A suit always has been for men, even if women decided to wear them, I have not seen a suit dress before. What I mean by this is that I have not seen a one-piece suit with no pants but a one-piece shirt, jacket skirt before. I sadly felt like this design wasn’t suitable enough for my target customer.
After doing a few designs I decided to put down ideas on a mind map to be able to re-focus on my target customer, including their needs style fashion attitude, and more. I also wanted to rethink my science museum visit, my Shoreditch visit, and my previse toolbox classes.
It’s only after the break will the tutor explained to us that we would need to do a photoshoot with a similar item that we created, that I was able to have a clear mind of what I wanted to design.
A see-through coat, this coat is perfect for my customer target and it perfectly joins all my previous research including the museum, Shoreditch, and it can be on the market, it’s sellable.
This idea came to my mind once I rethought our very first toolbox class. The one where we had to think of sustainability was where we had to create an innovative idea with all the sustainable rights. Here is where the thought of plastic came in. it made me think of space, earth, and creating something coming from the future with a touch of Marie Poppins kind of vibe for my media class. I wanted to create a coat that would able my target customer to wear it and still be able to see what they are wearing underneath that why a see-through coat would be the ideal design.
I started my sketches, and I realized that I have a similar coat at home, this is when I had the idea of adding a belt to my coat. To be able to create more shape and give more glam to the coat. This allowed the target customer to either wear it large or wear it in a way where the waist is more market. I then thought of creating different lengths for this coat. Mini, short and long. The mini coat would be the size of a jacket, ending on top of the hips. The short would end right before the knees, middle thighs. The long coat would go down to the ankles.
Regarding the material, I thought of creating the coat with recycled plastic. The use of this material is great because it is sustainable, it’s waterproof and it’s a windbreaker perfect for winter.